About us
Anticipate tomorrow,
experience today
with
The Story
IW Group was founded on a simple idea.

We live in a global world, and more and more consumers have multicultural influences and nuances. With decades of experience, we're poised to take on the next generation of consumers.

Finding a relevant contact point is only the first step. From there, we craft content that enriches consumers' lives on behalf of our brands. Without this authentic communication, brands run the risk of alienating their target.

We create relevant and authentic relationships between consumers and brands.

Leadership
Nita Song
Bill Imada
Craig Tomiyoshi
Dean DeMarchi
Martin Yang
Eloisa Hubilla
Sisi Zhang
Sally Choi
Shari Hill
Wendy Liao
Brand Experience
IW Group works across industry verticals to drive effective communication between niche consumers and the brands that serve them.
  • Food/Retail
    Coca-Cola, McDonald’s, Walmart, Westfield
  • Luxury
    Lexus, Shiseido, GODIVA, ARITAUM
  • Entertainment
    Walt Disney Co., NBCUniversal, HBO, Nielsen, Warner Bros., AMC Networks, The Pasadena Playhouse
  • Utilities/Agencies
    Verizon, Southern California Edison, Centers for Disease Control and Prevention, Metropolitan Water District of Southern California, California Community Foundation
IW Group
Our Services
Branding & Identity

Branding & Identity

Where your mission and purpose
with consumers comes to life.

Content

Content Creation

Connect the stories with creative
that's inspired by IRL.

Digital Strategy

Digital Strategy

Converge tech with thoughtful
planning for impact.

Experiences

Experiential

Produce unforgettable experiences
that people will talk about.

Influencer Marketing

Influencer Marketing

Partner with the most passionate
and engaging.

Media Services

Media Services

Amplify messages in the right
places at the right time.

Multicultural Insights

Multicultural Insights

Develop approach with strong data
and authentic recognition.

Buzz Marketing/PR

Buzz Marketing/PR

Empower the media and community with the
correct information.

Generational Marketing

Generational Marketing

Understand their different behaviors and
appeal to their choices.

Find Out More
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