Lexus

The 18th Annual Unforgettable Gala

The Unforgettable Gala was hosted by Simu Liu with Daniel Dae Kim as the keynote speaker. It also featured the Lexus Portraits Lounge, where VIP interviews, robo portrait videos, and photo shoots took place. The Lexus LS, LC, and RC F were also prominently displayed. The Gala received press coverage from 27 outlets and received over 580 million impressions online.

We also launched Lexus’ #WeAreUnforgettable social media campaign, celebrating the contributions of Asian American leaders. It promoted diversity and inclusion in Hollywood and garnered over 3.5 million impressions. The campaign anthem video and the accompanying influencer videos were posted on our custom landing page, www.WeAreUnforgettable.com.


Ming-Na Wen and Ken Jeong presented the Lexus Legacy Award to the cast of Fresh Off The Boat for taking the lead in creating so many opportunities for Asian Americans in the Entertainment industry. It was accompanied by a $10,000 donation from Lexus that was granted to the East West Players on behalf of the cast.