The Unforgettable Gala was hosted by Simu Liu with Daniel Dae Kim as the keynote speaker. It also featured the Lexus Portraits Lounge, where VIP interviews, robo portrait videos, and photo shoots took place. The Lexus LS, LC, and RC F were also prominently displayed. The Gala received press coverage from 27 outlets and received over 580 million impressions online.
We also launched Lexus’ #WeAreUnforgettable social media campaign, celebrating the contributions of Asian American leaders. It promoted diversity and inclusion in Hollywood and garnered over 3.5 million impressions. The campaign anthem video and the accompanying influencer videos were posted on our custom landing page, www.WeAreUnforgettable.com.