Lexus

2021 IS Launch

The new Lexus IS goes all-in on performance, so we decided to highlight those Asian-Americans that go all-in on their passions. We highlighted this messaging in an integrated broadcast, digital, and social campaign, which featured dancer Alyson Van putting her passion on display in an exciting music-driven spot. In addition to Van, we collaborated with other Asian-American talent, including renowned award-winning music video director, Joseph Kahn, and music artist, Yetep, for the spot’s track called “Wonder.”