Lexus

A Different Kind of December to Remember

We helped produce a fully integrated 360 campaign, which featured two national broadcast spots, digital, print, out-of-home, and radio featuring Minnie Driver. “The Art of the Driveway” social extension brought muralists together to create inspiring messages at dealerships across the country, raising $100,000 for Toys for Tots.

The campaign generated over 729 million earned impressions and extensive press including features in Forbes, Reuters, and The Washington Post. The campaign, along with strong incentives, helped lead to a spike in sales in November and December.