LS Lunar Soiree

We know how to target the right people to make an event both culturally relevant and unforgettable. Launching the new Lexus LS 500 at an elegantly dynamic soiree, we turned more than just heads.


For Lexus, we were asked to build awareness and excitement surrounding the All-New 2018 LS launch by incorporating Lunar New Year, a time for renewal and new opportunities, the most celebrated Asian holiday of the year.

We got busy leveraging Asian American entrepreneurs, influencers, community leaders, mainstream and Asian media partners, plus Lexus enthusiasts, to increase consideration of the All-New 2018 LS. We successfully built buzz and consideration among our target audience with over 1.8MM social impressions and 4.5MM media impressions.