McDonald’s is one of the few fast food chains that uses fresh-cracked eggs in their breakfast line-up, but not everyone knows that. In fact, when it comes to morning routines, eating a hot and freshly-prepared breakfast has taken a backseat to quick alternatives like breakfast bars and prewrapped meals. This campaign sets out to break the habit of accepting a mediocre breakfast and wake them up to the difference a fresh breakfast can make.



In addition to broadcast, branded social content was released on the Kinjaz YouTube and Instagram platforms to tease the partnership and reinforce the “Wake Up Breakfast” messaging.