Working for Verizon, we needed a way to help promote their $50 prepaid savings offer, plus leverage their existing relationship with 300 Entertainment. Managing the entire campaign, we dreamed up the the hip-hop competition idea and the name, then produced and managed all of the events.

Hugely successful for two years in a row, the campaign was also the top performing social campaign for Verizon in 2017 with over 1 billion social impressions.