The BTS Meal
Services
Strategy development
Social video development
Social media
Paid media
PR
Fan engagement
Risk management
Direct partnerships
BTS headlined the third installment of McDonald’s Famous Orders campaign, and it was the first to become the first to go global.
The BTS Meal was not just about celebrating musicians, but harnessing the power of fandom through social media as well. Sales surged around the world when the BTS Meal hit stores and fans lauded the brand for seemingly hiring ARMY (BTS fans) to get the roll-out right. McDonald’s social media seeded the campaign and provided a roadmap of key dates for fans to follow along for the ride.
The BTS Meal commercial has over 4M views on YouTube with more than 32M impressions—resulting in over 30K new subscribers on the McDonald’s YouTube McDonald’s and BTS fans from all over the world joined our Lunch Parties live on YouTube.
