From our consumer surveys and webinars to our broadcast work for McDonald’s and Lexus to our anti-discrimination campaign #WashTheHate, we’re dedicated to serving the Asian-American community during this unprecedented time.
From our consumer surveys and webinars to our broadcast work for McDonald’s and Lexus to our anti-discrimination campaign #WashTheHate, we’re dedicated to serving the Asian-American community during this unprecedented time.
We teamed up with community leaders, celebrities, and influencers to launch the #WashTheHate campaign to bring awareness to violence against Asian Americans and promote solidarity across all communities during this pandemic.
This year, the iconic Lexus “December to Remember” campaign returned with the big red bow, familiar melody, time-honored tagline, and joyful surprises. We created the 2020 campaign, titled “Driveway Moments,” which saluted the role driveways played in bringing us together to safely celebrate birthdays, graduations, and milestones in this
unprecedented year.
To showcase Lexus’ continued support for Asian American representation, we partnered with Character Media to put on the 18th Unforgettable Gala, the premiere awards ceremony celebrating Asian icons in Hollywood and beyond. With Lexus as the presenting sponsor, we co-branded the event and created a successful social campaign that highlighted Asian trailblazers.
Before the new Triple Breakfast Stack came along, McDonald’s had not introduced a new breakfast item to its customers since 2013. Six years is a long time. For millennials, it's an eternity. To launch the massive sandwich, we needed a massive idea. This came in the form of the very first Rise N’ Rave - an early morning dance party that excited early morning risers, influencers and the media.
We went crazy for this film and so did our outreach. Overseeing the Asian American experiential efforts for the film, we built advocacy and support by leveraging untapped opportunities.
Launching Flavors of Pride for Jack Daniel's at LA Pride 2018, meant festivalgoers became part of the experience promoting diversity and inclusion. Facial capture technology and projection mapping created a memorable video experience in a one-of-a-kind custom showtruck.
Our teams in LA, SF, and NY work collaboratively with top-tier clients to create impactful brand experiences across our capabilities, including advertising, public relations, influencer marketing, digital and experiential marketing.