All In & More

The new Lexus IS and its drivers go all-in on performance, so we teamed up with Asian Americans who go all-in on their passions. We highlighted this messaging in an integrated broadcast, digital, and social campaign, which featured dancer Alyson Van putting her passion on display in an exciting music-driven spot. 

In addition to Van, we collaborated with more Asian American talent, including award-winning music video director, Joseph Kahn, and music artist, Yetep, for the spot’s track called “Wonder.”